. Format the press release properly, proofread for errors, and distribute it to relevant media outlets. Use only 2-3 links for every 500 words of text in your press release. Establishing your credibility is one of the goals of a boilerplate. 4. Marathon Brewing Releases Signature Beer, 26. Conclude with your contact information for media inquiries. 1. PR 24x7 also publishes PR case studies and articles to show real-world examples of how Indian companies are using press. Type of Press Release: Company Update Press Release. These products may be a new concept that needs some promotions to quickly get it acquainted with the market or a new version of a crowd favorite that must. This content can include web pages, video media, images, local business listings, and other assets. 11. Your biggest local competitor is the other small florist down the road. A press release is a short, official statement sent to the media for publicity. While there’s no such thing as the “perfect” press release, your team can get closer to the mark by avoiding common errors. Our guide will show you a few of the best free press release examples you can use to write a press releases and get attention for your small business. PartnershipsA press release should be at least three paragraphs long. The optimal length for a press release is 300–500 words. A template can streamline the process and make it easier to craft high-quality content in less time. Newswire – Best for Added Features. You may gain press placements through your connections, but in today’s. Craft a Relevant, Attention-grabbing Headline. Press Release Example For Students . Generally these press releases will be sent to a journalist or media publication. Forgetting to Add Links. Step #9: Analyze Your Backlinks. The first lesson most journalists learn about news reporting is to cover the five W’s: who, what, where, when and why. This helps your release to be indexed by media search engines like Google Images and others. Dominate Google SEO Rankings In Your Market – Google favors websites with “authority. Example 1: InnovaTech’s New Product Launch. Here’s an example of a press release from Google Cloud:. Press releases are a good way to build citations. 2. Effective incorporation of essential elements like headline, introduction, office details, quotes, and contact information is key in writing a professional press release. A reader should be able to read the first sentence, get interested, and understand what the press release is about. Cheapest press release writers: Fiverr. Create a concise, attention-grabbing headline that summarizes your business launch. Start with a dateline that mentions the city, state, and date of the press release. Add "Company Specialties" (or keywords) to help your company get found for specific terms. Your subject line is the most important part of your press release email. Any press release format will often begin with the logo of the company or organization issuing the announcement. A good headline will grab an editor's attention. Press releases showcase your company’s expertise and. Include original quotes in the body text. Ia akan jadi info tersendiri bagi publik yang datang mengunjungi event tersebut. Yet, quite a bit of confusion surrounds two of our SEO offerings: article syndication and press releases. international online press release for SEO boost. A journalist will open your email based on your subject line. Issuewire is one of the top paid press release distribution sites with limited distribution for free pr. By all means, opt for do-follow links. In the following section, we’ll provide some tips to help you write great SEO content. Here are some examples of press releases for different news events and milestones. 95 for a single press release, EIN Presswire is one of the most affordable PR distribution services in the market. From high-profile clients to start-ups, we count on EIN Presswire to spread their message through their network of media outlets. This press release shows an excellent way to. The announcement also signifies that the. Discover how much SEO costs, and why, in this free guide written by our expert team. Make it clear and engaging. Distribute to Relevant Platforms and Journalists. 10 Steps to a Great Press Release. 1. 2. No. company boilerplate. Journalists are inundated with dozens – sometimes hundreds – of irrelevant pitches and press releases each week. Like a news story, a press release should be written in the third person. The 6 Main Components Of Press Release. They used Valentine’s day to promote this through their press release. A rebranding press release is a type of release written when a company is about to announce any change in their brand outlook. 24 PRs Save 50%. A well-written, effective press release can generate a lot of positive publicity for your business. Identifying the ideal reader will help set the focus of the announcement and put the. From $99. Press releases should be created any time an organization wants media attention for a major event. 1. Press releases are a good way to build citations. The active. Eurasian Fortune Company acquires pieces of Europe. A press release is a short, compact article distributed by a company or publication with information about an event or a product. 2. 2. Create a concise, attention-grabbing headline that summarizes your business launch. Copy/paste this new hire press release to create a new employee announcement for your organization. You want to be searchable, and you want your business to appear on search engines like Google. 3 Public and private events. ”. Research findings press release. Boilerplate. Also called PR releases or news releases, they’re typically written by an organization’s PR or corporate communications team, or by a PR agency representing them. Restructuring the company. Follow it with a subheadline that provides additional context and intrigue. Date and Dateline: Include the release date and the location of the press release’s. Some companies need recurring content projects each month and prefer to have content writers on retainer, e. Story: Stories create engagement and improve the likelihood your audience will remember your news. It’s a kind of promotion to educate a target market about the brand . Quotes can be alternated between each paragraph of text or congregated at the bottom of the press release for journalists to pull from. However, as press releases become more widely used by. Integrate the five “Ws” and one “H” in the first 1-2 paragraphs. A simple method for writing an effective press release is to make a list of following clarifications: Who, what, when, where, why, and how. Starting at $330. Write a headline that grabs attention. Here are some interesting examples of press releases that have boosted SEO results, as well as an analysis of their essential parts and strategies: Example 1: Company X Introduces a New Product This press release resulted in several backlinks and an improvement in Company X's search engine rankings. Within your first paragraph, get right to the point and answer all of the W questions. Small business – $558/mo ($6,696/year) – four monthly Premium press releases each month + 15% discount. 4 Optimize the first 250 words. Off-page online analysis. Having a look at some press release examples can help you craft yours. 1. 1. I would definitely put them on your own site as well and have a few keyword rich links back to the areas you want to push on your site. SEO: Press releases can help improve your website's search engine rankings by generating backlinks to your site. Here, it is perfectly fitting to use a first or a second person narrative. Press release distribution continues to be a cornerstone of an effective public relations program. The best way to learn is through experience; the second-best way to learn is from the experience of others. The first is the SEO enhancement feature. You can (and should) include high-quality media assets for press release distribution. Number of Employees: 5,100 (Cision, incl. Beginning an entirely new business. Keyword tools like Google Trends can tell you how often people search for words or phrases that you can include in your press releases. Craft a Relevant, Attention-grabbing Headline. Call 800-710-5535. This can be done differently in each case, but there are generally accepted standards. 2. Press Release Marketing. All press releases are 100% SEO and come with a 100% client satisfaction pledge. uk. Here are the “five Ws” of journalism:Furthermore, a press release can help promote a product or raise awareness about an issue, making them the tried-and-tested, bread and butter media relations tool. Employee announcement: New hires and promotions are worthy of a press release. But does it . Start with a dateline that mentions the city, state, and date of the press release. It got the interest of the masses by involving them in the public hunt for a “Head Burger Artist. A press release publicizes useful and important information about your business through different media channels. A press release is just a method for ensuring that the information you wish to communicate is accurate and available. These products may be a new concept that needs some promotions to quickly get it acquainted with the market or a new version of a crowd favorite that must be hyped. 2 Brew, Nationwide. Smartsheet’s seven press release templates for business news, social media, email, and more. InnoGames. A press release is a short, compact article distributed by a company or publication with information about an event or a product. Create a Landing Page for Your Survey Data. Introduce essential information, 5. End with your boilerplate. Make note of the centered ending characters “###”. Create a well-written and engaging press release. Title: Explain the acquisition announcement and identify the companies involved. 1. Contact details should include your name, address, phone number, email address, and website. Each site that picks up your press release creates a new citation, which is a major ranking factor for local SEO. Press Releases for SEO – Press releases are an essential part of website SEO. November 22, 2021. . eReleases. ” Having “authority” is highly valued by Google. 6. Quotes: A powerful quote influences others and helps them take your press release seriously. You could also write a press release if you sponsor a local event or team, or if you have any inspirational stories related to your brand that you could mention. With the meat and potates out of the way, let’s look at some examples of press release to give you inspiration. If your press release is truly newsworthy, readers will want to discover more details. Craft a Captivating Headline and Subheadline. Remember: the first line of your Google search engine result listing is going to be pulled from your headline. For example, a 500 word press release should contain fewer than 5 links in the body. The final step to optimize your press release for SEO is to. The headline should be clear and concise, typed in 14-point font, bold, and centered. 2. New Hire Press Release – Copy/Paste This Format and Example Copy/paste this new hire press release to create a new employee announcement for your organization to get more exposure and credibility. Get Straight to the Point. They can also be used to shape the narrative when a company or organization is facing scrutiny. Sitetrail – Best Press Release Distribution Service Overall. Researching the right outlets for your press release gives you the best chance of success. Use one of these free press release templates. Using press outlets’ specific hashtags and tagging them on social media is a quick approach to gain their attention. Write in Third Person: Unless you’re using a direct quote, the words “I,” “we,” and “you” don’t have a place in press releases. . 11. png HFB Advertising 2017-10-30 09:45:07 2023-03-20 11:51:34 Why Does Your Business Need an SEO Audit?. This is a press release from OpenText about the construction company Webcor using their services to improve security. Show why your story is relevant now. You want to attract the attention of news reporters and readers. Press releases are written in a style that is different from a blog post, newspaper article, or feature in a. Not just to Google – to us mere mortals as well. As the user clicks on animated text, they are taken to a new page with more information. When it comes to a press release in fashion, highlight why this announcement is relevant. g. While you definitely should make the first instance or two of your keywords a link, don’t go overboard. An Introduction to Press Releases. Even if you are adept at writing. 2 Launch of a new product. Here are five good press. Include original quotes in the body text. Tip 1: Evaluate the topic. Proofread before publishing. Whether you’re shooting for top-tier news publications or niche blogs, this press release template will help you get more placements. Respond to and. Craft an appealing press release headline, 3. Earn press from industry publications. It means that you should present the facts about your important event or new product that summarize the whole story. Apple. A press release is an official statement from a company or individual used for various purposes, such as clarifying a problem or conflict, announcing new products or services, business expansions, special. Step #10: Fix Broken Links. Your press release should be less than two printed, double-spaced pages. Learn the Exact Strategies We Use SEO Press Release: The Full Guide, Best Practices & Examples In the ever-changing digital landscape, having the right SEO strategy can make all the difference for your products or services. For example, “Less than one year after launching, our brand has already served more than 500 clients in 11 countries. 47 Best Online Business Directories for SEO Listings. Follow it with a subheadline that provides additional context and intrigue. The only time it is acceptable to diverge from this golden rule is when you include a quote. This is a powerful tool for social media, internet searches, and branding. A formal announcement made by a business: A. PRNewswire. It contains updates on the company’s products, projects, services, organization structure, partnerships, and more. Second and third paragraph: Go into detail on the acquisition—think of key players. Examples include PRNewswire and PRWeb. Cision PRWeb – Best for SEO Services. Title of the book: The name of your book, which should be prominently displayed in the press release. Insert Keywords. Users will want to. Headline. 1. Ultimately, the purpose of a Press Release is to create the necessary context for members of the media to expound upon – and hopefully, tell the story you want. 1. Create Truly Newsworthy ContentWhen creating a business release, some key details should be included. Whether you’re announcing your company’s expansion or handling a PR crisis, press releases remain an effective way to steer the narrative around your brand. Earned media: Any type of brand exposure gained from methods other than paid advertising. What are the 7 parts of a press release? Headline; Summary; Date and location; Body paragraph;. You should write ‘FOR IMMEDIATE RELEASE’ or ‘FOR RELEASE ON [Date]’ on the top right-hand corner. 400 words & one industry target audience. Ending – Use “###” at the bottom of your real estate press release to indicate the press release is over. Write in the third person. 1. How to use press releases for link building. Work from most important to least important and keep the information brief. Step 2: Login into your dashboard and locate the ‘SEO’ tab on the top left of the dashboard. 761. Tip 4: Add a press release summary. Marketing 18 Press Release Best Practices to Boost Small Business PR. Take advantage of keywords within your PR. Explain the change in brand identity and vision. If you have breaking news that’s time-sensitive, you can send out a breaking news release. Use the Free Templates – Fill Blanks. PR Buzz. A press release is traditionally composed of. Allow me to dig deeper, specifically on press releases. Browse examples, learn tips, and use. Write in short paragraphs of 2-3 lines at max. The date and location let the reader know the relevancy of your press release. Advanced: $110 per hour. If you are looking for a way to strengthen your SEO strategy, writing press releases is one of the best ways for doing so—but only if you use them correctly. Become Famous In Your Market – Consistent visibility in the news will make your business famous. Aleksandra is a freelance SEO consultant with more than 5 years of in-house experience in SEO and partner marketing. On a daily basis, press releases are used for a number of reasons (e. Here’s what Semrush’s boilerplate looks like: Once your press release is done, add the end notation “###. Boost your online visibility with PR Wires. Keep bullet points to 1–3 concise sentences. 2. Use an active voice over passive voice. Use it to build backlinks and increase your organic traffic from Google. In addition, backlinks can also help to build relationships with other websites and bloggers. As we’ve shown in a case study, a few well-placed keywords can help your small business press release to rank high in a Google search. The selected quotes should emphasize the core of the announcement. A media release also known as an SEO press release is a new and improved iteration of a traditional press release. New York, New York-- (Newsfile Corp. A link to your website. Buzz Builder TM. Press release distribution site that tries to offer the best value for money. 3K% increase in new backlinks! They have so much exposure that their global sales increased by 560% just within a day when the story went viral. InnoGames released an impressive product launch press release sample for their new mobile game: Sunrise Village. Answer questions in the introduction. This should name the company that’s putting out the press release and explain exactly what the announcement is about. End with your boilerplate. Be sure to pay attention to your language and sentence structure. For proper indexing by news sites, your headline should be between 2 and 22 words. How To Monitor Prospects and Backlinks with Semrush. Immediately follow this element with a hyphen and then the content of your intro paragraph. Here are six steps that can help you create an effective press release: 1. The best examples of this type of press release are when big companies such as Apple or Google make an announcement that impacts the tech industry, or when new developments occur in the world of entertainment and celebrity gossip. EIN Presswire – Best for Startups with a Strict Budget. That’s a signal of where the press release ends. Why? This meta description is written. Craft an appealing press release headline, 3. com – $400+. 1. My Motherlode. CFOL Acquires Extreme Lightscapes, A Leading Provider of Holiday Event Production Services. How to Write SEO Press Releases. Foundations of a Compelling Rebranding Press Release. Write for the Audience. Begin the lead paragraph with the location and date to establish the context of your news. An Acquisition press release should follow the. g. 2: Citibank. These mark the closing of the new hire press release so the reporter will know that there are no. Private Label SEO Service for Agencies. Annual subscriptions: Professional – $317/mo ($3,804/year) – two monthly Premium press releases + 10% discount on other services. A link to your website. Here’s 14 key components you must include in your press release to ensure a successful book launch: Catchy headline: A headline that grabs the reader’s attention and entices them to read more. Press release examples : announce an acquisition/merge. Download the new business press release template for free:. To make your press releases even better, here are a few more tips: 1. Sue Small of Bella Public Relations suggests keeping a press release to one page. The announcement also signifies that the. They are sometimes used as merchandising tools to promote a brand or. Releases are sent to Google News and 80 news sites including FOX/CBS/ABC/ NBC, as well as being SEO optimized. These PR tools are relatively simple to setup and send out. First, let’s take a look at the basic rules for press release writing which will show you the general approach to creating an engaging press release. e. They can also be used to shape the narrative when a company or organization is facing scrutiny. Insert one or two quotes from your top official, spokesperson or key stakeholders in your company as the second or third paragraph in the press release for a product. On track two, other press releases will target your human editors with content8 Steps to Optimize a Press Release for SEO. Usually, it. For example, you’ll need a newsworthy. Though, as a media organization will probably publish it, try to write it in a journalistic style by using third person (for example, he, she, they). Choose the right company to distribute your press release, one that understands and abides by the rules for press release SEO. 1. A press release should be at least three paragraphs long. Who, what, when, where, why ––and how–– should tell the reader everything they need to know. Set your body paragraphs to single space and use an easy-to-read standard business font like Arial or Times New Roman. SiteTrail: Best Overall Value and SEO Services. 300-500 word length is the generally accepted rule because that's how many words fit on a standard A4 piece of paper. OpenText and Webcor. Use the inverted pyramid structure so that both your human readers and the search engines know what your story is about right away. It was a competition where anyone could win $25,000, free condiments for life, and free travel to taste-test burgers. [company/brand name] announces [product/service name] This press release is boring and will be considered spammy because it simply uses hyperbole to shamelessly promote a company’s product or service. Immediately follow this element with a hyphen and then the content of your intro paragraph. Additionally, press releases have the potential to attract high-quality backlinks, further boosting SEO efforts and driving referral traffic. 7. With plans starting at $99. Book press release examples. There is a specific date and sometimes time set at which the information can be released to the public. A well-executed press release is a valuable search engine optimization tool. 2 How to Create Press Release for SEO. This is where you put the remainder of the information you need to tell the audience, including quotes from company leaders. Include a name, email address, and phone number. 3. HubSpot Program Launch PR. Letterhead – Use the letterhead of your company or client you are representing. Let’s say that your company has a new product or opened a new location. We will also still host them online in other places too. As the name suggests, on-page SEO uses keyword elements directly on the page to help users properly. Search engines know this. Fill in the blanks with the 5 W’s and Important Words you learned about above. Gather Essential Information. Tell them who to contact (and how). Honors or awards: Awards or special recognition given to a company, product, project, or employee are all press. A good headline will grab an editor's attention. PRNewswire is one of the best and oldest press release distribution networks. [With Example Queries + Cheat Sheet] 16. An alternative is to put the date at the top of the release. Using quotes in press releases: How to do it right. SEO, SEO Tools. Examples of Actual Press Releases. Try limiting your press release to 5 paragraphs. Identify Your Angle. One such example is network marketing content that calls for the organization’s written consent. These events could include: 1 Changes in executive-level leadership. Notice that each one uses a bold, vibrant hero image at the very top of the story, follows with less than 100 words of flavour text, and then immediately rewards the reader with more visual stimuli. When a press release won’t provide any SEO benefit. 1. 888. Revolv3 is a fintech company. Content writers on Upwork make, on average, $15-$40 per hour, and those specializing in SEO make $15-$35 per hour. For example, a press releases that appears in the “News” section of a Google search can drive organic traffic to your website, generating buzz and brand awareness. There are exceptions to this rule. Optimizing your press release always starts with adding keywords. The first sentence should summarize your key point. Write the Body. Examples could be successful funding rounds, new management in the company or the use of a new technology program to aid customers. Below, you’ll find a curated list of 25 great press release examples divided by different types: Campaign launch press release samples. Unethical SEO practices. You should write your boilerplate as a series of bullet points or a concise paragraph. However, press releases may be the exception. Latest Press Releases from The Associated Press, the definitive source for independent journalism from every corner of the globe. You can (and should) include high-quality media assets for press release distribution. In addition to the core items above, writing a press release for a product should basically highlight a before and after. obal press release distribution site with exclusive press release distribution network that includes top social media, Web3 platforms and premium news sites. Craft a Compelling Headline and Opening. Celebration of anything in business. Introduce essential information, 5. 3. Press release distribution Improves SEO: Press releases distributed online can positively impact your search engine rankings and overall SEO efforts. Press Release Examples and Guideline. 2. We suggest housing your press releases online for this very reason. It announces a significant expansion of its grocery delivery and. Your rebranding press release will be unique to your business. All necessary information is included in less than 200 words. Here are five reasons the press release is very much alive and beneficial to any marketing strategy. Basics of writing press releases. See the example below from Dunkin’s Donut: Now, as you must have observed the heading above shows the following SEO PR for users, journalists, and even search engines to easily analyze the data and decide whether the intent is clear and the headline is catchy. Keywords and hyperlinks can make a press release SEO-friendly and appear higher in Google search results. Tip 4: Add a press release summary. * Two days after publication a Business Wire marketing representative contacted me to say the first 400 words of a press release costs $830. 1. Countless press releases are sent daily, not to mention thousands of journalist-written news stories. Share the press release on the company’s social media channels and encourage employees, partners, and followers to share it as well. The Chronicle Journal. At the bottom of the press release, be sure to include contact information for the person you’d like them to follow up with, whether that’s you or someone else in your business. SEO-optimized permalink with anchor text. Editor. Product launches are a big deal and one of the most common reasons for writing a press release. A well-written nonprofit press release needs to start with a strong opening sentence. Our best advice: write a great press release, focusing on getting picked up by the media, and the SEO will take care.